Bombay Times Coffee Day
You wake up early in the morning, groggy-eyed and slowly making your way to the kitchen.
As you reach for your morning brew, everything starts to come into focus, just like the ad in today's newspaper from Coffee Day.
It's a visual representation of that early morning haze that only starts to clear up as you wake up properly. As you read on, the text gradually becomes clearer and sharper, mirroring the effect of that first sip of coffee hitting your system. What makes this ad truly stand out is its interactive element
of transformation of the long copy.
Art - Vishakha Sawant | Writer - Sonia Periera
